Get the feedSurprise, Delight, and Changing Behavior
Thursday, Oct 15th 2009
Now that we have an English translation, we have learned there was a theory behind these two fun videos. Actually, a "theory of fun." Volkswagen--natürlich,the folks behind "Fahrvergnügen"--sponsors these interventions to show that "something as simple as fun is the easiest way to change people’s behaviour for the better."
How to get people to take the stairs:
Make discarding litter more fun:
Check out the The Fun Theory website, where you can enter your own ideas in their contest... winning 2500 euros sounds like fun to us.
Nancy French
Nancy French is an author, commentator, and mother. Her next book, about the year her husband spent in Iraq is due out July 4, 2011. Connect with her on Facebook at www.facebook.com/NancyAndersonFrench and follow her on Twitter at https://twitter.com/nancyafrench.
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